1. Develop your strategy
Everything begins by understanding who you are and the goals you're trying to achieve. We have proven workflows to uncover who you are, your goals, what's working, and the aspects of your story developers need to know.
2. Plan your activation
Once we have an understanding of who you are and how we can help you, we'll begin to shape what to say, how to say it, and where. Our team has years of growth and marketing experience to develop a campaign focused on your goals.
3. Build your following
Developers follow our content to explore new ideas and discover new tools. We make sure your brand and product are a part of their journey. We're here to guide and help you every step of the way.
Podcast sponsorship examples
Linode, Zeus-like power
Linode, Dedicated CPUs
Digital Ocean, Product Lineup
Rollbar, CircleCI - Paul Biggar
Team Culture / Hiring
Indeed, Darren Nix
Rollbar, Move fast and fix things
Fastly, Network-wide pre-roll
News sponsorship examples
Developers spend more than 30% of their time building internal applications. That number jumps to 45% for companies with 5000+ employees. And on top of that, 4 out of 5 teams plan to keep or increase this level of investment over the next 12 months.
Why are internal tools and apps so important? And why do developers spend so much time on them? We surveyed 650 developers and builders (see full PDF report here) and they had one clear goal in mind: making teams across the business more productive.
Optimal Systems came to CockroachDB with the best kind of problem: they had become too successful. Optimal was founded in 1991 to meet the European Space Agency’s need to archive its satellite photos. Decades of successful growth saw the storage product they built for the ESA evolve and expand to serve clients in more than 30 countries. In the past few years, as new customers continued to sign on, Optimal Systems realized that their success was outpacing their system. They needed to modernize their infrastructure to keep up.
They looked at Google Spanner, which led them to investigate CockroachDB. Once they did, they saw that CockroachDB offered everything they were looking for.
Every day we influence developers at some of the most innovative tech companies in the world.